Noesis expertise spans many markets and life stages. From youth through the parenting years, we touch upon every crucial milestone our panelists travel though .We focus especially on those life stages where their world perception and engagement patterns change significantly. All of these individuals are carefully screened to ensure that they are true forward-thinkers and doers, those who are first to try, buy and spread the word to a large and eager peer group. We look to their engagement in the world, their diverse activities and their broad interaction with new ideas and new ways of doing things. Whether blogging with them, taking them out on shop-alongs, hosting hangouts, or downloading their iPod play list – we share in their world on a minute by minute basis. This allows us to see the trends before they come, understand the consumer vernacular and tap into their deepest dreams for our marketing partners. We reward our noe-it-alls with new products, cool events, new ground-breaking media products and simply the opportunity to be heard by those companies they revere the most.

Our noe-it-alls fall into two primary segments. There is the noe-it-all as an individual. This comprises the tween years through young adulthood. Our panelists are going through the process of individualization – trying on new lifestyles, experimenting with ways of being, and generally being fluid and open to new and exciting events. From the all important tween years, where children begin to flex their own individual power, through the complex teen years, we see tremendous shifts in beliefs, ideas and desires. Teen through young adulthood sees another shift, as our members begin to live out their desires by traveling, falling in love, looking at careers and beginning to live on their own. They are exposed to a vast expanse of new ways of living, and often they will experiment with many of them.

The second segment is the committed and responsible noe-it-all. They are older, possibly married, perhaps with children. In this stage, they are redefining what they saw as children, putting a whole new spin on parenting, home ownership and career. We are seeing seismic shifts in what our panelist view as adulthood versus what has gone before. We have a wide range of parents – single moms, single dads, two mom households, two dad households, and nuclear families still leaving their unique mark on what it means to be parents today.

All of our noe-it-alls bring us fresh ideas and new ways of looking at our life’s journey. We look to bring that perspective to you.  Our connections are your solutions.